Rock in a can? - Blog - K100
January 13, 2021 | by: ericpayne

Rock in a can?

Professional wrestler, businessman, and actor Dwayne Johnson, who often goes by “the Rock,” is partnering with Molson Coors Beverage Company (NYSE: TAP) in his launch of non-alcoholic ZOA energy drinks. The partnership, announced today in a press release, will cast Molson Coors as the exclusive distributor for ZOA, currently scheduled for public sale in March.
Said to be made for people with an active lifestyle — the press release calls them “everyday warriors” — ZOA includes vitamins, nutrients, caffeine, and “powerful antioxidants from camu camu and acerola.” The product appears to blur the line between energy drinks and dietary supplements, with its description focusing on natural ingredients and claims of boosting the immune system in addition to the expected energy lift.