November 1, 2018 | by: billgulliver

An Apple A Day?

The Tragically Hip were “Ahead By A Century.”

The iconic Gord Downie penned a unique song called Springtime in Vienna. Among the lyrical prose is the line “We live to survive our paradoxes.”

As kids we were told to “Eat An Apple a Day: To Keep The Doctor Away.” Seems like good advice if you can adhere to it. However, what is easy to do is also easy not to do. Generally we take the path of less resistance and do what is less painful. This brings us to the question of Apple and their ineffable timeline.

Apple Timeline

There is little doubt that Apple Inc. are one of the most, if not the most well oiled branding machines in business. This year on April 1st, 2018 Apple celebrated their 42nd anniversary. Founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 in Cupertino, California, Apple Computer Inc emerged to develop and sell Wozniak’s Apple I personal computer. 2018 also marked the first time a publicly traded company reached a $1 trillion value.

To be clear Apple does not manufacture anything. Apple designs, develops, markets and sell their products like no one else. Apple is playing on a different plane period! Apple thinks different! There in lies the paradox.

Apple Think Diff


If we are able to see the benefit of eat an apple a day to keep the Doctor away but don’t do it because it is easier, not to do, how can we not do the same with Apple products?

It is sheer marketing brilliance. We are willing to pay through the teeth to have the latest, greatest, biggest Apple products even though it would be much easier not to do it! Quite simply we are poked, prodded and pushed through social media, advertising and word of mouth to believe in a value equation that they have crafted. It can not be overstated or under valued.

Apple has pushed the boundaries of marketing 101. Have they pushed your button?

Can we listen to Gord Downie and learn to “Live to survive our paradoxes?”

Every once in a while it is worth stepping back to ask; What is it with an Apple?